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Requirements: 

Prerequisites

• Eloqua login credentials
  • User must be apart of included in the Advanced Users - Marketing or API Users security groupSecurity Group. More information on Eloqua Security Groups can be found here. 
• ML Platform login credentials

To implement the daily push of data, Madison Logic will:

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Installation Guide

If you've already integrated the ML Platform with Eloqua, please skip to step 2.

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1. Navigate to Manage Integrations on the ML Platform
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2. Integrate ML Platform with EloquaClick on Setup Measurement under  (if you have already integrated with the ML Platform, skip this step)
3. Click on Engagement Metrics Setup under the Eloqua Tile on the Integration page
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4. Toggle the Setup & Activate buttons
   
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1. page 
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2. Select if you want to receive ABM Signals at the Account or Contact level
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3. Click the Setup toggle

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4. To test that the

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1. integration is working as intended, enter an

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1. Eloqua

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1. Account or Contact ID and click Send

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2. Navigate to the Eloqua Account or Contact used to test the integration. You should see the Madison Logic Custom Object populated with test data
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3. Click the Activate toggle to start the daily synchronization of data

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Madison Logic Custom Object

Madison Logic will automatically create creates a custom object in Eloqua on your behalf to hold the store account level engagement data. The custom object in Eloqua will have the below following configuration settings:

1. Display Name: Madison Logic ABM Signals
2. Description: Madison Logic account engagement data
3. Fields: 

   1. Last

      7

      15 Days

      Impressions

      Impressions (Integer)

   2. Last

      15

      30 Days Impressions (Integer)

   3. Last

      30

      90 Days Impressions (Integer)

   4. Last

      60 Days Impressions 

      15 Days Site Visits (Integer)

   5. Last 30 Days Site Visits (Integer)

   6. Last 90

      Days Impressions 

      Days Site Visits (Integer)

   7. Last 15 Days Leads (Integer)

   8. Last 30 Days Leads (Integer)

   9. Last

      7

      90 Days

      Site Visits 

      Leads (Integer)

   10. Trending Topics (String)

   11. Last 15 Days

       Site Visits 

       LinkedIn Impressions (Integer)

   12. Last 30

       Days Site Visits 

       Days LinkedIn Impressions (Integer)

   13. Last 90 Days LinkedIn Impressions (Integer)

   14. Last 15 Days LinkedIn Clicks (Integer)

   15. Last

       60 Days Site Visits

       30 Days LinkedIn Clicks  (Integer)

   16. Last 90

       Days Site Visits 

       Days LinkedIn Clicks  (Integer)

   17. Last 15 Days LinkedIn Likes (Integer)

   18. Last

       7 Days Site Leads 

       30 Days LinkedIn Likes  (Integer)

   19. Last 90 Days LinkedIn Likes  (Integer)

   20. Last 15 Days

       Site Leads 

       LinkedIn Shares (Integer)

   21. Last 30

       Days Site Leads 

       Days LinkedIn Shares (Integer)

   22. Last 90 Days LinkedIn Shares (Integer)

   23. Last 15 Days LinkedIn Comments (Integer)

   24. Last

       60 Days Site Leads 

       30 Days LinkedIn Comments (Integer)

   25. Last 90

       Days Site Leads (Integer)Current Trending Topics

       Days LinkedIn Comments (Integer)

FAQs

1. I previously set up ABM Signals to send to the Eloqua contact, but I would like to switch to the Account object. How do I proceed?
   1. As of now, that capability is not supported directly within ML Platform.
   2. Reach out to your Customer Success team and they will be able to process the request.