In order to connect your Marketo instance to Madison Logic, you'll need to create a service within the LaunchPoint section of Marketo. Once the service is created, we'll be able to use the Marketo generated credentials to establish a connection between the two platforms.
Requirements:Prerequisites
- Marketo Admin access credentials
- Marketo API Only User with Access API permissions
- Please note that you must create an API Only User Role before the API Only User can be created
- Depending on the integration, we'll need the below API Access for the following Marketo data objects:
- For Marketo Journey Acceleration functionality:
- Read-Only Access: Activity
- Read-Only Access: Activity Metadata
- Read-Only Access: Campaign
- Read-Only Access: Person
- Read-Only Access: Custom Object
- Read-Only Access: Custom Object Type
- Read-Only Access: Named Account
- Read-Only Access: Named Account List
- For Marketo ABM Signals functionality:
- Read-Write Activity : Push activities to leads
- Read-Write Activity : Metadata - Create activity type
- Read-Only Access: Person
- For Marketo Journey Acceleration functionality:
Creating a Service
- Have a Marketo Admin log into your Marketo Account
- Click
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- Admin
- Click
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- LaunchPoint
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- In the header,
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- click New
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- >
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- New
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- Service
- Enter a Display Name and select
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- Custom
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- from service dropdown list
- Add a description (ex: Madison Logic Integration) and select the email address associated with your API Only User. If this user and role
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- haven't been created, you can follow the steps here to do so. Click Create
- Click
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- View Details next to the new service you just created
- Copy the
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- Client ID and Client Secret codes in the popup window. Keep these handy, then click
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- Close
- In the left-hand navigation click
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- Web Services and copy the
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- Identity URL underneath REST API section. Keep this handy as well
