Eloqua Installation Guide - ABM Signals

Requirements: 

• Eloqua login credentials
  • User must be apart of the Advanced Users - Marketing or API Users security group
• ML Platform login credentials

To implement the daily push of data, Madison Logic will:

1. Create a new custom object in your Eloqua Instance
2. Send daily account level engagement data to corresponding leads in your Eloqua instance.

Installation Guide

If you've already integrated the ML Platform with Marketo, please skip to step 2.

1. Integrate ML Platform with Eloqua
2. Click on Setup Measurement under the Eloqua Tile on the Integration page
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3. Toggle the Setup & Activate buttons
   
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Testing  (Note: The Test Activity Sync process is not required)

To test that the synchronization is working as intended, enter an existing Eloqua Lead ID and click Send

Madison Logic Custom Object

Madison Logic will automatically create a custom object in Eloqua on your behalf to hold the account level engagement data. The custom object in Eloqua will have the below configuration settings:

1. Display Name: Madison Logic ABM Signals
2. Description: Madison Logic account engagement data
3. Fields: 
   1. Last 7 Days Impressions (Integer)
   2. Last 15 Days Impressions (Integer)
   3. Last 30 Days Impressions (Integer)
   4. Last 60 Days Impressions (Integer)
   5. Last 90 Days Impressions (Integer)
   6. Last 7 Days Site Visits (Integer)
   7. Last 15 Days Site Visits (Integer)
   8. Last 30 Days Site Visits (Integer)
   9. Last 60 Days Site Visits (Integer)
   10. Last 90 Days Site Visits (Integer)
   11. Last 7 Days Site Leads (Integer)
   12. Last 15 Days Site Leads (Integer)
   13. Last 30 Days Site Leads (Integer)
   14. Last 60 Days Site Leads (Integer)
   15. Last 90 Days Site Leads (Integer)
   16. Current Trending Topics