Introduction
This doc outlines how best to leverage the data available through the ML Platform for use by partnered clients and BI teams.
Use Cases
Madison Logic focuses on a cross channel account-based strategy for media execution and measurement. Our reports enable the following use cases:
Identify what content individuals at your target accounts are engaging with.
Measure and score account engagement across Display, Lead Gen, and LinkedIn along with Intent trends.
Analyze and prioritize accounts based on their research behavior.
Access
To access any of the below reports you first need access to the ML Platform. From there all the below reports are available by navigating to the program list view, selecting a program, and navigating to the export icon in the upper right.
Aggregated Reporting
Reports are aggregated at the program level. Programs function as campaigns do in other platforms with a few distinctions.
A single program can measure cross channel (lead generation, display advertising, and linkedIn) media metrics.
A single program can show measurement for one line item in isolation or can act as a shell and aggregate multiple line items to offer a combined view.
Delivery Method
All exports are delivered through the exports section and are downloadable as .csv files.
Report Types
Once a program is selected there are 3 different exports that are available - each with a unique use case.
Leads Report
Use Case: Identify what content individuals at your target accounts are engaging with.
Report Description: This report offers lead engagement data along with data on the research taking place across the target account list.
Metrics Available: The account name, account domain, first/last name, email, job title, country, the asset that was downloaded, an indicator of if the account was reached by display advertising, the top trending topic for that account over the past 7 days, and a list/count of the number of trending topics from that account over past 12 weeks.
Additional Controls: This report can be provided by day, and a date range selector is available to isolate the timeframe needed.
Account Engagement Report
Use Case: Measure and score account engagement across Display, Lead Gen, and LinkedIn along with Intent trends.
Report Description: This report shows all the cross channel engagement metrics along with data on the research taking place across the target account list.
Metrics Available: The account name, account domain, leads delivered, impressions delivered, exposure time in hours/minutes, site visits, exposure time per site visit, the top trending topic for that account over the past 7 days, and a list/count of the number of trending topics from that account over past 12 weeks.
Additional Controls: This report can be provided by day, and a date range selector is available to isolate the timeframe needed.
Trending Accounts Report
Use Case: Analyze and prioritize accounts based on their research behavior.
Report Description: This weekly list provides all the accounts that are actively researching topics of interest along with the accounts' respective scores on these topics.
Metrics Available: The account name, account domain, topic category, topic name, and intent score for the last week.
Additional Controls: This is a weekly report that updates every Monday morning at 9 am est.