Pardot Installation Guide - Lead Delivery

Create a Form Handler within Pardot

Open the Form Handlers page.
- In Pardot, select Marketing | Forms | Form Handlers.
- In the Lightning app, select Content, and then Form Handlers.
Click + Add Form Handler.
Create form according to your campaign details

Provide the Form Handler’s POST URL to Madison Logic

On the Form Handler page, click “View Form Handler Code”
Copy and paste the URL provided.
- Example of POST URL: http://go.pardot.com/l/30002/2018-11-08/qw4

form handler code button and text

Ensure that “External Fields” meet Madison Logic’s POST requirements

When editing your Form Handler, you have the option to edit Form Fields. The values in quotation marks are the External Fields.

To edit External Fields, click the pencil icon on the left-hand side of the value.
External Fields may default to match Prospect Fields (the two do not have to match)
External fields MUST be continuous (ie. no spaces) and are case sensitive. If external fields are not matched exactly, leads will not appear in Pardot.
- ex: an external field name of “First Name” will not work, but “firstname” will
If not continuous, edit all appropriate External Field values
Pass over exact external values from your form to your Madison Logic team in the HTTP POST spreadsheet provided