- On the top left side of the page, click on "Leads"
- Under Select “Select Fields for TargetingTargeting”, select fields for targeting criteria when you create programs in Activate ABM
- Upon selection, the fields will be added to the Review Fields For Targeting section
- Once you've finalize your selections, click Sync
- Once the sync is Click “Next”
- Review your selections. Once you finalize your selections, click “Confirm”
- In the future, you can change the fields that are mapped by hovering over the Marketo tile under “Integrations” and click on “Manage Integration”
- When the sync is complete, there will be a message on the screen that says “Last Sync Status: Success” “Last Sync: [today’s date]”
- Once the integration and sync are complete, you'll be able to build target account lists using your first party Marketo lead data
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Integrations