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Using Leads to Generate Target Accounts
Using Leads to Generate Target Accounts
- On the top of the page, click on Leads
- Under Select Fields for Targeting, select fields for targeting criteria when you create programs in Activate ABM
- Upon selection, the fields will be added to the Review Fields For Targeting section
- Once you've finalize your selections, click Sync
- Once the sync is complete, you'll be able to build target account lists using your Marketo lead data