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Using Leads to Generate Target Accounts

Using Leads to Generate Target Accounts

  1. On the top of the page, click on Leads
  2. Under Select Fields for Targeting, select fields for targeting criteria when you create programs in Activate ABM
  3. Upon selection, the fields will be added to the Review Fields For Targeting section
  4. Once you've finalize your selections, click Sync
  5. Once the sync is complete, you'll be able to build target account lists using your Marketo lead data

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