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Marketo Installation Guide - ABM Signals

Marketo Installation Guide - ABM Signals

Oct 29, 2024

Prerequisites

  • Marketo Admin access credentials

  • ML Platform login credentials

  • Marketo API Only User with Access API permissions

Installation Guide

If you've already integrated ML Platform with Marketo, please skip to step 3.

  1. Create a New Service in Marketo

  2. Integrate ML Platform with Marketo

  3. Click on Setup Engagement Metrics under the Marketo Tile on the Integrations page 

  4. Click the Setup toggle

  5. To test that the integration is working as intended, enter a Marketo Lead ID and click Send

  6. Navigate to the Marketo lead used to test the integration. You should see a Madison Logic custom activity populated with test data

  7. Click the Activate toggle to start the daily synchronization of data

  8. Lastly, choose your delivery type. There are two options for delivery:

    1. Last 24 Hours: This option allows you to receive the last day of account activity daily.

    2. Rolling Totals: This option allows you to receive the last 30 and 90 days of account activity daily.

Madison Logic Custom Activity

Madison Logic will send a custom activity each night with an account engagement summary. For the "Last 24 Hours" delivery type, the fields will appear as below in each custom activity. For the "Rolling Totals" delivery type, each field below will have a last 30 and a last 90 day version.

  • Impressions

  • Site Visits

  • Exposure Time 

  • Leads

  • LinkedIn Impressions

  • LinkedIn Clicks

  • LinkedIn Likes

  • LinkedIn Shares*

  • LinkedIn Comments*

  • Trending Topics (Top 5 Trending Topics Over the Last 7 Days)

    • Note: Trending Topics are the same for both delivery types.

  • * LinkedIn Shares and Comments are only available for the "Last 24 Hours" delivery type.