LinkedIn - Authentication & Security

Prerequisites

• An active LinkedIn advertising account is required.

• LinkedIn user must have a Creative Manager role or higher to authorize connection (Account Manager > Campaign Manager > Creative Manager)​

  • To confirm who's an approved manager, go to LinkedIn Campaign Manager - > Setting Icon -> Manage Access​

Steps

1. Navigate to the ML Platform Manage Integrations page. Setup → Manage Integrations

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2. Click the Connect button

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3. Enter your LinkedIn credentials & click Sign In

   
   If you have enabled LinkedIn’s two-step verification feature, you will need to re-authenticate with LinkedIn in our platform to continue to access your LinkedIn data. 
   
   

4. Click the Allow button

5. Save your LinkedIn Ad Account(s)

   1. If you have access to more than one LinkedIn Ad Account, you can deselect any accounts you do not wish to send audiences to via ML Platform.

   2. This selection can be accessed and modified at anytime via ‘Manage Accounts’.

Security

1. Authentication is handled via OAuth 2.0​

2. Read-only access to LinkedIn Ads & Reporting APIs

3. Read and write access to DMP segments (Matched Audiences)

4. ML Platform retrieves and stores clicks, shares, likes, comments, assets, one-click leads (count), external website conversions, site visits, cost (in USD), and impressions.

5. Madison Logic stores LinkedIn data in the United States, in the state of Virginia, within the Amazon Web Services region us-east-1.

6. Data is secured in transit by encryption using Transport Layer Security (TLS) version 1.2.

7. Data is secured at rest via encryption using AWS Key Management Service APIs. AWS KMS uses the Advanced Encryption Standard (AES) algorithm in Galois/Counter Mode (GCM), known as AES-GCM. AWS KMS uses this algorithm with 256-bit secret keys.

8. Compliance

   1. Security and quality controls in Amazon Web Services have been validated and certified by the following compliance schemes:

      • AWS Service Organization Controls (SOC 1, SOC 2, and SOC 3) Reports. You can request a copy of these reports from AWS Compliance.

      • PCI DSS Level 1. For more details on PCI DSS compliant services in AWS, you can read the PCI DSS FAQs.

      • ISO 27017. For more details on ISO 27017 compliant services in AWS, you can read the ISO-27017 FAQs.

      • ISO 27018. For more details on ISO 27018 compliant services in AWS, you can read the ISO-27018 FAQs.

      • ISO 9001. For more details on ISO 9001 compliant services in AWS, you can read the ISO-9001 FAQs.

      • In evaluation for FIPS 140-2. For more details, you can view the FIPS 140-2 Implementation Under Test List. 

9. Easily disconnect your LinkedIn and ML Platform accounts to securely remove data.​