How long should my program run?

The schedule of a program should be aligned to the typical time frame associated to the sales cycle of your product. You may also want to think about extending the program schedule to account for target accounts that are not yet active opportunities.

If you are creating a program targeting accounts within a defined opportunity stage then set the schedule as a reflection of the time duration it would take to close that deal from that point. Below is an example of a typical sales cycle of 5 months from start to finish. Each opportunity stage is laid out as well as the typical time it takes from each stage to close the deal.

You can also create open ended programs that automatically include target accounts once they reach a certain opportunity stage. Madison Logic will listen to active opportunities within your Salesforce.com to identify when a target account reaches the appropriate stage. When this occurs, the account will be automatically added into the program. When the account moves to the next stage it will be dropped from the existing program and move into the next program which has aligned content and ads appropriate for that stage.