Pardot Installation Guide - Dynamic Targeting

Prerequisites: 

• Pardot Admin access credentials

• ML Platform login credentials

• Pardot Business Unit ID

Installation Guide

If you've already integrated ML Platform with Pardot, please skip to step 2.

1. Integrate ML Platform with Pardot

2. Generate target account mappings

   • There are three ways to generate Target Accounts.

   • As a best practice, we recommend using Smart Lists to help limit the number of Pardot API Calls

     1. Prospects - Using Prospects to Generate Target Accounts

     2. Prospect Accounts - Using Prospect Accounts to Generate Target Accounts

     3. Lists - Using Lists to Generate Target Accounts